by Zahrina Robertson
It is a fact that business owners already know branding can bring success. The problem is great majorities have no idea how to achieve this is. They understand that there is a relationship between a strong business branding image and the success of their business. They are also aware that branding is more than a logo or the reputation of their business.
What business owners do not realize is that the businesses that they look up to actually give great importance to branding. It’s not far from the truth when we say that the terms branding and business are interchangeable.
Branding can be defined as how you define your own business, your company or staff as well as your target market. It is the identity of your enterprise; branding represents the core of your business, its values. Nowadays, clients or customers can find out easily if you are trying to sell them something no matter what a company may do to conceal that motive.
Business branding images make an emotional connection with prospective clients. If you succeed in doing this, you will not only improve your reputation or sales, you will also win their loyalty.
- Identify what drives your business
What are the core beliefs of your business? What did you put it up for? These questions will help you create your brand positioning.
- Define your brand
Take a close look at your product or service. Find out what part of the market the business is for. Then do some research into what your clients needs are and what are their concerns. Your business branding, apart from promoting your trade, should make you stand out in the marked and at the same time connect with your prospective clients.
- Treat your brand like a person
Everyone has a certain character, one that is composed of purposes, values and beliefs, which define who that person is and who they successfully connect with.
- Commit to establishing a long-term relationship with your clientele
Stay true to the values of your company. Base your business branding on honesty and trust. Avoid breaking promises.
- Go your own way
You did not start a business that you did not believe in. Try to be bold and innovative while being flexible to your clients’ needs.
- Post some high quality business branding images
Present your business in such a way that it calls your clients’ attention through a unique approach. Engage them but don’t let it all hang out. Make the images interesting enough without giving everything away.
© Copyright 2015 Zahrina Robertson
About Zahrina Robertson
A multi-award winning business woman, international keynote speaker, acclaimed photographer, philanthropist, respected industry author, a children’s book author, as well as mother and partner, Zahrina Robertson is a leading, world-class expert in personal branding.
Drawing on her knowledge of marketing, pr and profile building, teamed with her expertise in understanding national and international brands, she has successfully identified the power of personal branding and travels globally, sharing her insights to help people achieve success and profit with personal branding.
Zahrina was accoladed the prestigious international award – Maverick of the Year – in the 2015 Asia-Pacific Stevie Awards.
Leading International Award Winning Branding Photographer | Speaker | Author | 2015 – Silver Stevie International Asia Pacific Business Award
BRANDING STUDIO – specialising in Photography + Video + Strategy